STRATEGIC MARKETING TO DELIVER YOUR TARGETED BUYERS TO YOU
Our Strategic Marketing Campaigns page for Oil and Gas Asia 2023 provides detailed information on the various marketing strategies and tactics that we are using to promote and drive attendance to this premier event in the Southeast Asian oil and gas industry. Our comprehensive and multi-faceted campaign includes a wide range of channels and tactics, such as digital marketing, print media, direct mail, and more, to reach and engage with our target audience across different platforms and touchpoints. Our committed team understands the importance of a strong marketing campaign in ensuring the success of our event, and we invite you to explore the various strategies and tactics we are employing to make Oil and Gas Asia 2023 a success.
Our print advertising campaign for OGA 2023 will feature in top local newspapers, strategically placed to reach industry professionals, investors, and decision-makers. This will generate buzz around the event, attracting potential attendees, exhibitors, and sponsors.
TECHNICAL TRADE JOURNALS & DIRECTORIES
We will be placing advertisements and editorial coverage in major technical trade journals and directories from around the world, ensuring that OGA 2023 reaches a global audience of industry professionals. Our comprehensive approach to print advertising will help generate interest and attract attendees, exhibitors, and sponsors from all corners of the globe.
Our key personnel will be making personal visits to major oil and gas shows worldwide, as well as government ministries, trade associations, and chambers of commerce to promote OGA 2023 and generate interest among industry professionals. This will increase the show's visibility and establish connections with potential attendees, exhibitors, and sponsors.
We'll distribute an e-show preview to VIPs and visitors on our database, highlighting the key exhibits and features of OGA 2023. This will give them a sneak peek of what they can expect at the event and generate excitement leading up to it.
We're offering an exclusive VIP program for exhibitors to nominate their top clients to attend OGA 2023 as VIPs. These VIPs will receive personalized invitation letters and enjoy special privileges throughout the event.
We'll be conducting email broadcasts for our visitor pre-registration campaign, inviting potential attendees to register for the event through our website. This will streamline the registration process and make it easier for visitors to access important information about the event.
We will send a series of SMS broadcasts to remind pre-registered visitors about the upcoming event, ensuring they don't miss out on this valuable opportunity. These reminders will be strategically timed to keep the event top-of-mind and encourage attendance.
Exhibitors have the chance to invite their clients and customers to visit them at the show through online visitor invitations.
POSTERS AND VISUAL DISPLAY MATERIALS
We will be producing eye-catching posters and other visual materials to distribute and display in key locations, helping to further promote OGA 2023. These materials will be strategically placed in high-traffic areas, such as industry events, trade shows, and other relevant venues, to generate interest and encourage attendance.
We will be conducting an extensive press campaign to support and enhance our newspaper advertisements. This will include issuing a host of press releases to local and foreign media outlets with the latest updates about the show. Additionally, we will be conducting one-on-one interviews with selected key exhibitors to provide further insight into the event. These activities will help generate buzz and interest in the event and further promote the oil and gas industry.
To keep visitors, exhibitors, and VIPs up-to-date with the latest happenings during the event, we will be producing 3 e-show dailies that will be electronically distributed. These dailies will provide comprehensive coverage of the event, including highlights of exhibits, product launches, seminars, and conferences, and other relevant information.
We'll be placing eye-catching billboards at strategic locations in Kuala Lumpur and its surrounding areas to promote OGA 2023. These billboards will capture the attention of passersby and generate buzz around the event, encouraging potential attendees, exhibitors, and sponsors to participate in the show.
The OGA Insights mobile application will provide visitors and exhibitors with easy access to exhibition information and event details before and during the show. With this app, attendees can browse the list of exhibitors, view the floor plan, schedule appointments, and receive real-time updates on the latest news and events. The app serves as a comprehensive guide to help visitors make the most of their experience at OGA 2023.
PARTNERSHIP & COLLABORATIONS
Collaborating with other organizations, companies, or industry groups can be a powerful way to reach new audiences and build brand awareness. Identifying potential partners or collaborators in the oil and gas industry and working with them to promote OGA 2023 could be a valuable strategy.
SOCIAL MEDIA MARKETING
OGA 2023 can leverage social media platforms to promote the event and engage with potential attendees. Social media channels such as Facebook, Twitter, LinkedIn, and Instagram can be used to create event pages, post updates on speakers, exhibitors, and sessions, and share pictures and videos from the event. Social media can also be used to run targeted advertising campaigns to reach a wider audience and drive registrations.
Creating promotional videos that showcase the highlights of OGA 2023 can be an effective way to generate interest and excitement about the event. These videos could be shared on social media, the OGA website, or other platforms to reach potential attendees and exhibitors.
*OGA Team believes in contributing to the green movement & make measurable impact to the environment we live in. This is the basis for our long-term approach towards safeguarding our ecosystem.